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26 Jun 2008

Six Pack Abs – Get Rich Quick Scheme of Fitness

Posted by Mike Behnken, MS, CSCS

As a fitness professional, fitness marketing makes me want to projectile vomit my Myoplex all over my laptop screen and keyboard.

This personal trainer has spent the past 6 months working on the website, trying to pour all the scientific knowledge which was acquired through college degrees, certifications and most importantly experience.

It is very difficult to create a legit information source on the internet these days because of all the marketing BS which is not only cheesy, and gimmicky but offensive to a fitness professional.

Six pack abs or 6pack abs depending on how your brain works is the plague which threatens the legitimacy of the internet as a health and fitness resource.

If you know fitness you have probably been blasted in face by this everywhere you go for the last 20 years with everything from six pack abs with John Basedow to the ab roller, to electric ab belts and so on.

Now the internet is the #1 place to get countless ads and see countless products and Eproducts such as The Truth about Six Pack Abs which is an online Ebook.

It’s not like the products are all bogus, I would expect some to be trash but it is the marketing which I totally disagree with.

To me the marketing equates to a “too good to be true” type of get rich scheme. Of course I’m a personal trainer but it is still very hard for me to see any sensible, intelligent homo sapien buy into this marketing.

I would go further and say that six pack abs is the biggest scam in the world of fitness. The reason behind this is every product or information product is selling to the final result which is a 6pack abs abdominal region.

They tell you nothing about what else must be included to get results. If you don’t think it is all a scam just think about it for a second…

You buy a six pack abs product and you get for example an abdominal chair contraption. The box said, “Get 6pack Abs in 6 weeks” You bought the product because it was supposed to get you six pack abs in 2 weeks. You didn’t know you would have to run 2 hours every day, eat all broccoli and fish for the 6 weeks in order to get results.

It is analogous to buying a new laptop which didn’t say anything on the box. You’d expect everything but it didn’t come with a battery, charger or software. All these things would be required for a laptop to work so they are required to mention this on the box.

Six pack abs products probably have a small disclaimer but there is probably a slim chance that it is prominent on the box if it is on the box at all.

The thing that I am trying to do a 180 with for my website AskTheTrainer.com is to not have any general information without breaking it down. I want the general public, sight visitors, as well as professionals in the field of health and fitness to know that I spent every second trying to keep the site as informative and accurate as possible.

I want people to know that if they are 25% body fat, six pack or 6pack abs are the last thing they need to worry about. There is no easy way out, no magic pill and it takes hard work and a lot of time to achieve something as close to physical perfection as a well balanced body with six pack abs.

A 6pack abs product is not the solution, but simple knowledge that they can pick up in a few hours reading a non-gimmicky, honest, accurate, and MOST IMPORTANTLY EASY TO UNDERSTAND source for fitness, nutrition and Exercise Information.

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No Responses to “Six Pack Abs – Get Rich Quick Scheme of Fitness”

  1. I agree totally! Thank goodness somebody besides myself is alerting the public to the scam of quick fixes and ab gizmo’s that are more marketing hype than solid science.

    Joe Cannon, MS, CSCS, NSCA-CPT
    My website http://www.Joe-Cannon.com

     

    Joe Cannon, MS, CSCS, NSCA-CPT

  2. Thanks for saving me from being suckered into the 6 Pack Abs scam!

     

    Sara

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